05:41
What’s a source? What’s a medium? Why should you care?
by WholeWhale
2 weeks ago ∗ Views: 19
What's a source? What's a medium? Why should you care? In Google Analytics, Source/Medium help you to determine how people get to your site. They give...
02:32
Donation Tracking: Google Analytics & Donation Platforms
by WholeWhale
1 month ago ∗ Views: 35
Link Google Analytics and your donation platform to examine donor behavior and track donations over time. Resources: GOOGLE DEV GUIDE FOR ...
02:14
Customize Google Analytics with Dashboards
by WholeWhale
2 months ago ∗ Views: 31
Analytics dashboards are one of the easiest ways you can make data digestible and more fun for every member of your team. A dashboard is a way of disp...
03:18
Google Analytics Best Practices
by WholeWhale
2 months ago ∗ Views: 52
Optimize your GA account by setting up these “best practice” configurations: 1. Create an unfiltered view to serve as a data backup. 2. Block bots...
01:47
Introduction to Google Analytics Goals
by WholeWhale
2 months ago ∗ Views: 24
Google Analytics Goals are your way of telling Google what is important to track on your site. Create goals that track the most important user behavio...
03:56
Simple Ghost Spam Filter for Google Analytics
by WholeWhale
2 months ago ∗ Views: 40
Take spam out of the equation for more accurate reporting. Here's a step by step guide for filtering out spam in Google Analytics. To ensure all data ...
14:42
WWULive Nonprofit Design 360: Do's and Don'ts of Nonprofit Design with Great Believer
by WholeWhale
3 months ago ∗ Views: 44
Design for nonprofits goes far beyond an organization's visual identity. Good design can help your organization express “personality” and build th...
18:04
WWULive Nonprofit Design 360: Don't Stop A/Believing with Whole Whale
by WholeWhale
3 months ago ∗ Views: 22
Design for nonprofits goes far beyond an organization's visual identity. Good design can help your organization express “personality” and build th...
03:38
How and When to Use Content Locker to Increase Email Sign-Ups
by WholeWhale
3 months ago ∗ Views: 61
If you're looking to increase email sign-ups, try giving content locker a whirl. If you've never heard of content locker, here's the gist: a content l...
03:40
Where to Find AdWords Keywords Ideas
by WholeWhale
3 months ago ∗ Views: 62
You're working on building out your nonprofit's Google AdWords account when you run out of ideas for keywords. You're stumped. How do you move forward...
04:37
Seasonal Campaign Ideas for Nonprofits
by WholeWhale
4 months ago ∗ Views: 59
No matter the season, you'll want to gather momentum for your organization by planning awareness and fundraising campaigns throughout the year.
03:59
Five questions to ask yourself before starting a podcast
by WholeWhale
5 months ago ∗ Views: 37
New data suggests about one-third of all Americans have experienced listening to a podcast, but the popularity doesn't necessarily mean a podcast is t...
02:01
How nonprofits can take advantage of the paradox of choice
by WholeWhale
5 months ago ∗ Views: 50
You may be familiar with the concept of the paradox of choice. It's the idea that sometimes, less is more and customers will be more likely to buy whe...
03:45
Know Your Audience: Four Ways To Measure Your Potential Market Size
by WholeWhale
5 months ago ∗ Views: 236
Curious how many people your organization could potentially reach? Considering expanding to a new area or focus? Whole Whale Chief Whaler George ...
04:27
How to launch a website
by WholeWhale
6 months ago ∗ Views: 341
Figuring out all the steps to perfect your site before a relaunch can be stressful, but we have created a relaunch checklist to help ease the process....